No plans to enter commuter 2-wheeler segment in India: Suzuki Motorcycle


By: PTI | New Delhi |

October 7, 2020 3:57:37 pm

Suzuki Motorbike at the moment sells bikes in above 150 cc class and two 125 cc scooter fashions within the nation.(Representational Picture/File)

Suzuki Motorbike India on Wednesday mentioned it at the moment has no plans to enter two-wheeler commuter phase within the nation.

The corporate, which on Wednesday launched its Entry 125 and Burgman Avenue scooters with bluetooth-enabled digital console priced at Rs 78,600 and Rs 84,600, respectively (ex-showroom Delhi), would proceed to give attention to 125 cc scooter and above 150 cc bike segments within the nation.

“As a coverage, we’re concentrating on 125 cc scooter market and in motorbike phase over 150 cc phase solely, so we don’t have any plan to convey a commuter scooter or 100 cc motorbike. We don’t have any plan proper now,” Suzuki Motorbike India Pvt Ltd (SMIPL) Managing Director Koichiro Hirao instructed reporters.

Commuter phase bikes and scooters normally include smaller capability engines with give attention to gasoline effectivity slightly than out-and-out efficiency.

Suzuki Motorbike at the moment sells bikes in above 150 cc class and two 125 cc scooter fashions within the nation.

SMIPL Vice-President (gross sales, advertising and marketing and aftersales) Devashish Handa mentioned the corporate is trying to broaden its gross sales community by simply round 1 per cent this fiscal.

“It is vitally a lot by selection. After having improved our pecking order within the home two-wheeler trade from quantity seven in 2018-19 to quantity 5 now, we have now realised that to be able to safe our aspirations we have to begin specializing in high quality as a lot as we have now centered on amount,” Handa famous.

The corporate expanded its gross sales community by eight per cent in 2018-19, which was decreased to simply 2 per cent in 2019-20.

The corporate’s complete community initiative this yr can be on guaranteeing that its secondary community coverage, which was initiated final yr, will get accomplished on floor, he added.

The corporate at the moment has over 530 dealerships throughout the nation.

SMIPL, nevertheless, goals to broaden its pre-owned enterprise vertical throughout the nation, Handa mentioned.

“In section one we have been current in a single location, in second section we added 5 extra areas and now in third section we plan to additional scale it up and consolidate this initiative. We have now now understood nuts and bolts of pre-owned car enterprise,” he added.

Commenting on the upcoming festive season, Handa mentioned the corporate stays optimistic about gross sales efficiency in the course of the interval stretching from center of this month to November-end.

“We have now witnessed enchancment in gross sales over the previous couple of months. In September, we even carried out higher than similar month final yr. Consistent with this, we’re optimistic about festive season as nicely,” Handa mentioned.

Commenting on the brand new launches, Hirao mentioned bluetooth console on each the fashions could be paired with smartphone thus, enabling flip by flip navigation and different options like name and SMS alert show, WhatsApp alert, estimated time of arrival alerts, missed name alert and caller id, over-speed warning and cellphone battery degree show.

“The know-how has been developed preserving the necessities of right this moment’s younger buyer in thoughts who at all times desires to remain related, however doesn’t need to compromise on his/her security through the use of a cellphone whereas driving a two-wheeler,” he added.

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